Visual Design

(Illustrated by Alfie Numeric)

“11 24” uses warm colors and crisp vivid images to convey a sense of nostalgia and the feeling one feels when remembering a cherished past. Larger than life images , close-ups and low angles allow viewers to intimately experience the world of “11 24” through the eyes of Ligaya, a child of about 7-years old. Shots focus on details of this world that only the imagination and enthusiasm of a kid could fully appreciate. This film is shot on a Canon 7D DSLR.

The Setting

Ligaya and Lolo bring us back to the decade that gave us Rainbow Brite, New Kids on the Block and Punky Brewster—the eighties. Artifacts of this era in American pop culture intermingle with the personal and cultural signs of Filipino American family life. Moreover, the film is a love poem of sorts to the city of Long Beach, CA as it takes us on a tour of the city’s vibrant sights and sound, as we visit some community landmarks and we meet the inhabitants of a city considered by many, to be one of the most diverse and unique cities in the country.

The Tone

The film begins as Ligaya starts her day. Sunny, bright and hopeful, she is eager to start her day of adventure with her grandfather. As we witness the love and fun times shared between the two, we also get closer to the realization that days like this are dwindling for the duo. Similarly, the film’s warm images take on more neutral hues as the veil of childhood begins to lift and more grown-up realities sneak their way into Ligaya’s world.